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品牌是现代企业运作的灵魂。新导向致力于挖掘品牌的内涵，深入研究品牌包装、整合推广的每个环节，为品牌提供长期的策略和创意支持，为品牌的持续发展注入活力，为品牌提供致胜之道。
不断提升企业和品牌的形象与内涵，是企业增强活力保持鲜活生命力的关键。新导向通过形象再造工程帮助客户重新审视自身的品牌状况，由内而外对品牌重新规划，赋予品牌与众不同的特质，使其获得鲜明、个性化的形象风格。
新导向遵循系统的、专业的原则，致力于项目的市场定位、产品定位、形象定位、品牌设计、市场推广等分析与策略研究。制定符合市场实际，有效提升品牌形象的整体策划方案，使广告效果最大化。
 形象策划的主要内容 |
 品牌检测 |
| 品牌定位 |
| 核心竞争力分析 |
| 企业品牌再造 |
| 品牌策略 |
| 形象设计 |
| CIS企业形象识别系统全面导入 |
| 企业形象系统传播的战略 |
| 整合营销传播 |
| 广告、公关、推广 |
New Guides' Image Planning
To increase the image and potency of brand-names, in order to
invigorate the continued development of brand-names.
New Guides, by means of image reinvigoration projects, helps
customers closely reexamine the situation of their own brand-names,
and re-plan their brand-names from top to bottom, giving them
a special quality that distinguishes them from the rest of the
competition. This enables them to achieve an image and style
that possesses even more personality and distinctiveness.
| The
Principal Contents of Image Planning |
| Brand-name
Investigation |
| Reinvigoration
of Businesses and Brand Names |
| Comprehensive
Introduction of Corporate Identity System (CIS) |
| Propagation
Tactics of the Corporate Identity System |
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