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媒介策略是传播沟通的科学，尽显精准、高效之规划力量
成功的整合营销传播需要卓有成效的媒介运用策略解决方案。新导向以先进的媒介专业系统与丰富的媒体资讯，以及对消费市场的深入了解，为客户制定、提供客观、精确的媒体规划。
通过科学量化的分析方法，选择合适的媒体、合适的时机，以合理的预算，将广告信息有效地传达给目标消费者。
 媒介策划与代理的主要内容
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 媒介策略 |
| 媒介计划 |
| 媒介选择 |
| 媒介购买 |
| 媒介执行 |
| 媒介监测 |
| 效果评估 |
| 策略调整
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New Guides' Media Planning and Agent
Media planning is the science of communication, displaying to
the fullest the strength of accurate and highly-effective planning.
Successful integration of sales and promotion requires highly
effective strategies and solutions for the use of media. New
Guides employs an advanced, professional media system with a
wealth of media information, as well as a deep understanding
of the market, in order to formulate and provide precise, objective
media plans.
By means of scientific, quantified methods of analysis, we use
appropriate media, and appropriate opportunities, in tandem
with rational budgets, to effectively spread advertising information
to targeted consumers.
| The
principal contents of Media Planning and Agent |
| Media
Strategies |
| Media
Plans |
| Media
Recommendation |
| Media
Purchases |
| Media
Implementation |
| Media
Supervision |
| Assessment
of Effectiveness |
| Strategic
Adjustments |
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