一间专业至上的公司、一间卓有创见的公司、一间致力于品牌策划、设计、整合推广的公司、一间深入研究品牌致胜之道的公司、一间为品牌提供全新导向的公司。
A superior, specialized company、A company that possesses outstanding originality、A company that strives for brand-name integration and brand-name popularization plans、A company that engages in deep research of brand-names, in order to ensure success、A company that provides guidance for brand-names throughout the entire process of their development.
【关于新导向联合机构】
新导向策划联合机构是一个涉及品牌包装、广告策划、创意设计、文化传媒等领域的多元化机构。1995年以来，始终秉持专业的精神，追求卓越。具有良好的行业背景、诚信的品牌形象、成熟的专业化体系与健全的运作机制。
分别于深圳、上海等设有公司与办事机构，各类专业人员逾百名。
十多年来，新导向策划联合机构秉承“思想力，创造力”的核心理念，崇尚远见、创见、真知卓见，倡导严谨负责，敢于承担，专业创新，活力开放，团队协作的务实精神与科学态度，孜孜不倦，潜心实践，精益求精，追求完美。以系统性、专业化的运营体系，着力提升企业的市场影响力与核心竞争力。
【关于新导向广告策划】
新导向广告策划是一个从事品牌形象策划、广告企划、创意设计、媒体策划的专业机构。1995年以来，新导向将国际同业公司的服务标准本土化，致力于挖掘品牌的内涵，深入研究品牌整合与品牌推广的每个环节，为品牌提供致胜之道。
◆ 策略与创意是一种科学与力量
◆ 好的广告必须要击中要害，直达问题的核心
◆ 提升品牌的影响力来自于更具系统性、专业化的解决方案
——新导向的方法论
十多年来，新导向以其特有的“策略与创意是一种科学与力量；好的广告必须要击中要害，直达问题的核心；提升品牌的影响力来自于更具系统性、专业化的解决方案”的方法体系，与“专业的策略思考系统、专业的创意设计系统、专业的传播评估系统”三位一体的专业化体系，倡导提升品牌的影响力需要系统、专业的解决方案的现代专业理念，蜚声业内，颇有建树。
 整体策划、创造价值
新导向遵循系统的、专业的原则，致力于项目的市场定位、产品定位、形象定位、品牌设计、市场推广等分析与策略研究。制定符合市场实际，有效提升品牌形象的整体策划方案，使广告效果最大化。
新导向深入了解市场发展状况，深入了解消费者的消费心理、消费行为，深入了解广告策划、设计、制作及作业品质与控制方法，深入了解媒介策略、媒介计划、实施执行及作业品质与效果评估方法。
新导向提供有助于客户提升品牌形象与产品销售的专业策略策划方案，进行市场调查、竞争品牌的研究广告策略研究、广告创意设计、制作、媒介策略、计划、实施、公关推广、广告评估等全面服务。
新导向秉承“思想力，创造力”的理念，汇聚策划的力量，以深入的洞察、缜密的分析、专业的思路、独到的见解、精准的策略、实效的执行，提供长期的策略和创意支持，为品牌的持续发展注入活力。
专业完备、品质精良
新导向拥有策划、文案、创意、设计、摄影等各类专业创作人员，具有整体的策划、设计专业力量，良好的软、硬件条件。公司以“我的创意，你的动力”为宗旨，创作符合品牌内在特性的作品，以良好的信誉，专业化的运营体系，规范的服务理念，提供高品质的服务。
新导向以成熟的策划、创意设计专业力量，丰富的实际经验与良好的执行能力，运用现代创意设计的专业理念，为国外内知名企业、政府机构、高等院校等领域的客户提供整合营销传播策划、品牌形象策划、广告策划、创意设计等优质服务。
十多年来，新导向为宝钢集团、中化国际、中美施贵宝、富士施乐、中国银联、美国AMA、国家会计学院、复旦大学、悉尼工商学院等数百间企业与机构进行整合营销传播策划、品牌形象策划、创意设计，策划、设计作品1000多幅，获中国广告风云榜策划师创新奖、设计师创新奖、上海市第二届广告平面设计优胜奖、中宣部全国宣传作品优秀奖等奖项。大陆、香港、台湾、加拿大广告协会会员。
主要客户
※企业集团：中化国际、宝钢集团、中美施贵宝、上海贝尔阿尔卡特、富士施乐、理光传真机、张江集团、同盛集团、上海航道局、浦发集团、锦江国际、新亚集团、华联股份、香港运盛国际等形象策划、广告推广、画册创意设计。
※金融领域：中国银联金秋境外欢乐行策划推广、中国进出口银行、巴黎银行、中国外汇交易中心、招商银行信用卡、南京银行、上海证券交易所、上海国际信托、海富通基金等形象策划、广告推广、画册创意设计。
※教育领域：美国AMA、国家会计学院、复旦大学、交通大学、海洋大学、华东师范大学、上海对外贸易学院、上海电力大学、上海悉尼工商学院、上海科学技术学院、逸夫技术学校等形象策划、创意设计。
※开发园区：张江高科技园区、上海多媒体产业园、上海银行卡产业园、张江功能区管委会、张江生物医药基地、上海外高桥保税区、上海临港新区等形象策划、创意设计。
※政府机构：浦东新区政府、浦东开发15周年、浦东百楼名典、上海徐汇区政府、卢湾区政府、黄浦区政府、静安区政府、浦东新区科技局、劳动保障局、生产力促进中心等形象宣传、画册策划设计。
※房地产：香梅花园、张江大厦、东方巴黎、东郊花园别墅、大唐盛世、高富丽源别墅、天然居别墅、休斯顿高科技园、西欧国际购物广场、浦东总部基地、飘鹰东方花园等项目的策划、代理，创意设计。
【拒绝平庸、矢志创新】
|
新导向深谙一个成功的广告，必须要击中要害，直达问题的核心。因此，新导向运用更具影响力的品牌整合与推广方法，协助客户在市场上持续成长。
新导向秉持“我的思想高度，你的成就速度”的观念，拒绝平庸，矢志创新，不满足客户的认可，更追求客户的成功。以用心、尽心的服务，赢得众多客户的信赖和支持，成为国际、国内知名企业的事业伙伴。 |
【新导向的思想力与创造力】
|
新导向策划联合机构信奉“思想力，创造力”的力量，崇尚远见、创见、真知卓见，鼓励新思维、新观念，倡导“严谨负责，敢于承担，专业创新，活力开放，团队协作”的务实精神与科学态度，孜孜不倦，潜心实践，精益求精，追求完美。
十年磨一剑。新导向始终秉持专业的精神，坚定的信念，执著的追求，直面一次次市场挑战。以更加卓越的创造与更为艰苦的努力，以富有创意、智慧、开拓精神和运营能力的团队，海纳百川，成就未来，不断开创专业化与规模化发展的新格局。
|
About New Guides Advertisement Planning Unite Organization
New Guides Advertisement Planning Unite Organization is a diversified organization that involves the plan, the creativity realms, such as design and cultural media...etc. of the brand packing, advertisement. Since 1995, always adhere to professional spirit, pursue outstanding. Have the brand image of good profession background, trustworthiness, mature of the profession turn system and sound operation mechanism.Establish company and administrative body in Shenzhen, and Shanghai...etc. respectively, each kind of professional personnel over 100.
More than ten in the last years, New Guides Advertisement Planning Unite Organization take orders the core principle of "thought dint, creative power" and emphasize farseeing, new idea and really know splendid idea and initiate careful be responsible for, presume to undertake, profession innovation, the vitality opens, practicality spirit and science attitude of team cooperation, persevering, concentrate fulfillment, try for the best, pursue perfect. Turns by system, profession of carry camp system, put forth effort the influence in the market and core competencies of promoting the business enterprise.
About Shanghai New Guides Advertisement Planning Co., Ltd.
New Guides Advertisement Planning Co., Ltd. is a be engaged in brand image plan, advertisement plan, creativity design, medium plan of professional organization. Since 1995, the company service standard localization of international same profession company, concentrate on the content that scoops out brand, the thorough research brand integrates to expand with brand of each link, provide for the brand to win of way.
Strategy and creativity are a kind of science and strength
The good advertisement has to hit the vital part and go directly to the core of problem
The influence that promotes brand comes from to have the solution that the system, profession turns more
New Guides’ methodology
More than ten in the last years, lately lead to special with it "strategy and creativity are a kind of science and strength; The good advertisement has to hit the vital part and go directly to the core of problem; The influence that promotes brand comes from to have the solution that the system, profession turns more method system, with “professional strategy thinking the system, professional creativity design the system, professional dissemination valuation system" Christian Trinity of the profession turn system and initiate the modern professional principle of the system, professional solution of the influence of promoting the brand demand.
The profession is complete, the quality is excellent
The new direction is waited professional talented person's composing by the senior plan and the designer, owns plan, document, creativity, design, photograph etc. each kind of professional creations personnel, have a complete whole plan and design professional strength, good soft, hardware condition. The company take "my creativity, your power" as an aim and creates a work according to brand inside characteristic, with the good prestige, the profession turns of carry camp system, the service principle of norm, provide high-quality service.
The new direction with mature of the plan, creativity design professional strength, abundant of actual experience and good performance ability, make use of the professional principle that the modern creativity designs, for the country outside inside the customer of well-known business enterprise, government organ, high etc. college etc. realm provide an integration marketing to spread a plan, brand image plan, advertisement the plan, creativity design etc. superior quality service.
More than ten in the last years, the new direction reply several hundred business enterprises, such as Bao Steel Group, Sinochem International Corporation, Central America Shi Gui Bao, Fuji Shi Le and China UnionPay, AMA the United States, National Accountancy's College, Fudan University and Sydney Institute of Language and Commerce...etc. and organization to carry on integrating a marketing dissemination plan and brand image plan and creativity design, plan, design work more than 1000, get China Advertise Planner Innovation Prize and Designer Creative Prize and the second Advertisement in Shanghai City Design Championship Prize, the Central Propaganda Department Eminent Prize etc. awards. Mainland and Hong Kong, Taiwan and Canada advertises an association member.
|
上海)