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整合和提升品牌的影响力来自于系统的、专业的解决方案。新导向运用创造性的思维，将洞察力与构想转变为有效的解决方案。以精准的策略、实效的执行、专业的服务，汇聚策划的力量，为品牌全程导向。
对于快速变化的市场环境，新导向运用更具影响力的品牌整合与推广方法，协助客户在市场上持续成长。在客户拟定策略阶段，扮演了关键性的角色。
新导向深入了解市场发展状况，深入了解消费者的消费心理、消费行为，深入了解广告策划、设计、制作及作业品质与控制方法，深入了解媒介策略、媒介计划、实施执行及作业品质与效果评估方法。
新导向致力于项目的产品定位、品牌设计、市场推广等全程策划与创意服务，以独到的见解，清晰的洞察、缜密的分析，专业的思路、精准的策略、实效的执行，为企业和品牌度身打造，提供长期的策略和创意服务，为品牌持续的发展注入活力。
 全程策划的主要内容
|
 市场调研 |
| 企划定位 |
| 形象推广 |
| 创意设计 |
| 公关活动 |
| 广告执行跟踪
|
| 项目策划的主要内容 |
| 项目包装策略 |
| 项目推广总体战略 |
| 广告宣传及媒介组合策略 |
| VI设计、CF创意制作及宣传品设计 |
| 广告设计创作 |
| 公关活动策划 |
| 品牌策划的主要内容 |
| 品牌检测 |
| 品牌/产品构架梳理 |
| 产品包装 |
| 品牌再造 |
| 新品上市 |
| 品牌命名 |
| 整合营销传播 |
| 广告、公关、促销 |
New Guides' Comprehensive Planning
Professional service and the strength of combined planning are
used for our comprehensive brand-name guidance.
Integrating and improving the effectiveness of a brand name
is achieved through a systematic and professional solution-plan.
Using original thought, we transform insight and ideas into
effective solution plans.
With regard to the fast-changing market environment, New Guides
employs even more effective integration and promotion techniques,
to enable customers to continue to expand on the market. The
phase when customers first draft their tactics plays a crucial
role.
New Guides strives to provide comprehensive planning and original
service, including product targeting, brand-name design, and
market popularization. We use original viewpoints, clear insights,
meticulous analysis, professional thinking, accurate planning
and effective implementation, in order to provide long term
strategies and innovative service to businesses in fields such
as real-estate, health products,
and consumption products, and impart great vitality to the sustained
development of their brand names.
| The
Principal Contents of Comprehensive Planning |
| Market
research |
| Business
Plan Targeting |
| Image
Promotion |
| Original
Designs |
| Public
Relations Activities |
| Monitoring
of Advertisement |
| The
Principal Contents of Plans for Real Estate Projects |
| Strategies
for the Packaging of Items |
| An
Overall Strategy Item Promotion |
| Strategy
for the Integration of Advertising Promotions and Media |
| VI
Designs, Original Ideas for CF, and Designs for Promotional
Items |
| Creation
of Advertising Designs |
| Plans
for Public Relations Activities |
| The
principal contents of plans for consumer Brand Names |
| Brand-name
Investigation |
| Structural
Refinement of Brand-names/Products |
| Product
Packaging |
| Reinvigoration
of Consumer Brand-names |
| Introduction
of New Products to the Market |
| Creation
of Brand-names |
| Integration
of Sales and Promotion |
|
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